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Institute for Educational Research and Innovation

Investigam per educar - Investigam per innovar - Investigam per millorar

Training Plan PDI 2019

How to use social networks to disseminate science and research

Dates

30 and 31 January

Places

20

modality

Onsite

duration

8 hores

Hours

Day of 30 16 20 hours a day of 31 10 to 14 hours

recipients

PDI

Teaching team

Javi Polinario

Certificate

Health
Targets

It is increasingly important to disseminate science and communicate the results of research done at the university so that society knows the most current scientific content. At the same time, communication tools are good resources for teachers to give visibility to their teaching content by taking them beyond the classroom. This course will provide the keys for researchers and professors to communicate successfully through the various traditional and social media.

Targets
- Get researchers to be able to disseminate the research they do.
- Help researchers to know how social media works and how they can exploit its potential.
- Guide researchers so that they can deal with real situations of dissemination (social networks, dissemination of content, blogs ...)
- Encourage researchers to use the tools and services at their disposal to communicate, in the best possible way, the results of their research.

Contents

1. INTRODUCTION
· Philosophy 2.0
· Online community
· Why disclose
2. SOCIAL NETWORKS AND SCIENCE
· Relationship between science and social networks
· Benefits and disadvantages
3. STRATEGY
· For the research or project group
· For a researcher (Personal brand)
4. CONTENTS AND MESSAGES
· Adaptation
· Formats
· Special actions
5. MANAGEMENT OF SOCIAL NETWORKS
· Listen, share and interact
· Editorial calendar
· Organization and routines
6. BLOG
· Potential of blogs
· Blog writing
· Invigorate a blog
Methodology All the hours of the course will be face-to-face, in which there will be theoretical contents and realization of exercises (that will do in the same classroom) to put in practice the explanations that give. No assessment test or examination is provided, unless absolutely necessary.
Remarks Attendees will be required to bring their laptop

 

http://irie.uib.cat/serveis/formacio/fipdi.html

 

Calendar of events

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